Multinational automotive brand Toyota continues to promote its models with an ongoing OOH strategy; introducing the all-new 12th generation of the Toyota Corolla, to replace the C-HR promotion from earlier this month. The visuals feature the bold new look of the model, showing the exciting upgrades; the car looks lower and tighter than ever, to give more stability with the increase of the acceleration. The ads also show the front and rear sides, which brings us to notice the new “shooting robust” lines, that create a sporty silhouette. The ad copy introduces to viewers “Corolla, The All-New 12th Generation”, the bottom part is reserved for the logo, hotline and their partner Mobil. Starting during the third week of April, the campaign replaces the C-HR campaign on the same locations across Greater Cairo.
