PepsiCo stays on the roads of Cairo, to start a new OOH campaign that promotes Al Hadaba bottle for all its beverages brands.

Just a few months after promoting Al Hadaba bottle for Pepsi Diet, this ad’s visuals use a blue background, and feature soda drinks such as Pepsi, 7up and Mirinda. The ad copy says “Al Hadaba bottle” and also that it is “easily opened – with no return” which means that it is saving users the hassle of going back to return it.

The campaign started spreading during the third week of April, using uni-poles, double-decker poles, mega signs and billboards on various locations across Greater Cairo.

PepsiCo reinforces Al Hadaba Bottle-00
PepsiCo reinforces Al Hadaba Bottle-00

The Art & Science of OOH

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