PepsiCo stays on the roads of Cairo, to start a new OOH campaign that promotes Al Hadaba bottle for all its beverages brands.
Just a few months after promoting Al Hadaba bottle for Pepsi Diet, this ad’s visuals use a blue background, and feature soda drinks such as Pepsi, 7up and Mirinda. The ad copy says “Al Hadaba bottle” and also that it is “easily opened – with no return” which means that it is saving users the hassle of going back to return it.
The campaign started spreading during the third week of April, using uni-poles, double-decker poles, mega signs and billboards on various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Pepsi | Mirinda | 7up
Advertiser: PepsiCo Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Al Hadaba Bottle
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.