The Food industries Company Milano, has launched a new outdoor campaign promoting their product Royal Pasta. The campaign uses red backgrounds to be the show-case for the pasta packs, along with their brand ambassadors, Eman Al Assy and Hassan El Raddad in an 80s theme. The ad copy features the sexist slogan المكرونة الحلوة للست الحلوة which translates to “The good pasta, for the good lady” in a strong white font underneath the logo, adding their Facebook page at the bottom. Starting during the third week of April, the campaign uses billboards, double-decker poles, and uni-poles on various locations across Greater Cairo.
