Egyptian Processing Food Products and Packing Company El Doha, has launched a new OOH campaign to promote their products.

Using their branded blue to be the background of their visuals; the ad copy features the slogan “Look for the originals” in a strong artistic white font, encouraging customers to buy their original products, adding that their pasta is 100% semolina, as stated from their 2017 campaign, and their rice is 100% local.

The campaign started during the first week of April, using uni-poles, double-decker poles, and billboards on various locations across Greater Cairo.

El Doha encourages customers to “Look for the originals”-00
El Doha encourages customers to “Look for the originals”-00

Campaign Credits

Industry: Food & Beverages

Brand: El Doha

Advertiser: El Doha for Food Stuff

OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Multi-product Campaign

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