After releasing a branding campaign last September to preserve a spot in the market; new real estate developer Cairo Capital Developments announces their very first residential project Lake West in Sheikh Zayed City.

The visuals illustrate a white marble wall, and the ad copy features the name of the project written in large bold fonts, showing a glimpse of what is behind that wall which is a lake surrounded by trees. The ads also inform viewers with the concept of the project and its location “Zayed lake villas”; while the advertiser’s logo and hotline displayed at the bottom.

Appearing during the first week of April, the campaign uses uni-poles on several locations across Greater Cairo.

Cairo Capital Developments launches Lake West-00
Cairo Capital Developments launches Lake West-00

The Art & Science of OOH

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