Global brand Clorets returns with a new OOH campaign announcing its rebranded packaging, along with a new message.

The visuals use their branded green background, and feature the new rebranded chewing gum pack; the ad copy reassures viewers and tells them to “breathe confidently”, keeping their promise to viewers that they will always have a fresh breath with Clorets.

Starting during the first week of April, the campaign uses uni-poles, double-decker poles and mega signs on several locations across Greater Cairo.

Clorets tells viewers to “breathe confidently”-00
Clorets tells viewers to “breathe confidently”-00

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