The Russian automotive brand Lada appears on the billboards of Cairo to promote Lada Granta.

Featuring the car model, the visuals show the front side of it; while the ad copy informs viewers of the model and a message “عودة القوة الروسية” which translates to “the return of Russian power”; it also tells the viewers of the model’s specifications, adding the starting price and preserving the bottom space for the dealer and official oil Mobil.

The campaign started during the first week of April, using uni-poles and billboards on selected locations across Greater Cairo.

Lada Egypt insists on “the return of Russian power”-00
Lada Egypt insists on “the return of Russian power”-00

Campaign Credits

Industry: Automotive

Brand: Lada

Advertiser: Al Amal

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: MENA

Tags: International Brand | Lada Granta

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