Regional online marketplace continues its presence on premium locations switching to new spring offers in their latest OOH campaign.

Using a colorful collage of different brands such as Dejavu and Adidas, with the luring marketing expressions “the discounts have begun”. The ad copy features the main slogan in the middle "دولابك على مزاجك" which translates to “your wardrobe ... your way”. While their logo is set down on the left and, CIB’s on the right, as their partner to offer special payment packages for the bank’s customers, the ad copy provides a list of promotions of different products for a limited time.

Parallel ads reflect the mobile offers over a white background and a Xiaomi Redmi Note 7 mobile, with the word “Exclusive” written above the mobile picture in bold red.

The campaign started during the first week of April, using uni-poles, double-decker poles, billboards and flags across different distracts of Greater Cairo. strikes with spring offers-00 strikes with spring offers-00

The Art & Science of OOH

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