Chipsy launches an Out-Of-Home campaign, introducing two new flavors with the occasion of UEFA Champions League.
The visuals use their branded bright colors and patterns which shape the European trophy, the rebranded packaging design features the logo of UEFA Champions League along with football star Leo Messi. The ad copy invites viewers “Two new flavors, taste them”, introducing Hot Chili sauce flavor and lemon with hot spices flavor.
The campaign appeared on the first week of April, using uni-poles, double-decker poles, billboards and mega signs on different locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Lionel Messi | Product Launch | UEFA Champions League
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