Multinational sportwear brand Adidas, collaborates with the famous footballer Mohamed Salah to promote Adicolor in a new OOH campaign. 

The visuals feature the ambassador of this campaign Mo Salah, modeling in Adicolor sportwear in its different bold colors with ad copy that says “هنا لأبدع” which translates to (Here to create).

The campaign appeared during the first week of April, on uni-poles, double-decker poles, billboards and mega signs on several locations across Greater Cairo

Mohamed Salah models for Adidas’ Adicolor-00
Mohamed Salah models for Adidas’ Adicolor-00

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