Following a very short teaser, car dealer and importer Al Mansour Automotive announces Peugeot’s latest car model Peugeot 508 with new OOH campaign.
After reinforcing the Peugeot 3008 in February’s campaign; Al Mansour launches a tempting teaser, with only the front lights shown and the ad copy says “The gaze… before the roar”, to soon reveal the new Peugeot 508 with visuals that show front and rear sides of the car and a new message “What drives you?”; the bottom space is reserved for partners and hotline.
The teaser appeared during the first week of April, while the reveal replaced it on the second week of April using uni-poles and double-decker poles on different locations across Greater Cairo.
Advertiser: Al Mansour Automotive
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Teaser Campaign | Campaign Reveal | Peugeot 508
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