Following their previous OOH campaign to show the exciting discounts they offer from different restaurants, the famous food delivery app Otlob continues to promote the mobile app with on-going OOH strategy. The visuals feature the Egyptian actor and writer Ahmed Amin, holding a phone with the app displayed in the screen with exciting offers they provide; other visuals show special promotions from KFC and Cook Door with the meal components and prices. The ad copy uses slogans that call viewers to “Order. Save. Eat”, and “Order. Save time. Eat” and on the bottom left side “Download the application”, showing ways to download it. Starting during the first week of April, the campaign uses uni-poles and double-decker poles on various locations across Greater Cairo.
