Egyptian dairy and juice producer Juhayna, reappears to promote a range of products with new OOH campaign.
The ad visuals feature two different products; one of them for “The King” yogurt cup size after appearing in their last campaign, but this time in the light variety. The ad copy carries the previous message “Larger size and economic price” and also informs viewers of all the nutritional benefits of the yogurt. At the same time, part of the campaign promotes juices just in time for Ramadan, showing three different flavors and ad copy telling viewers “Ramadan drink is back again” and stressing on the fact that it is “100% natural”.
Starting during the first week of April, the campaign can be seen on uni-poles and double-decker poles on selected locations across Greater Cairo
Industry: Food & Beverages
Advertiser: Juhayna Food Industries
OOH Size: Gate | Uni-Pole | Double-decker Pole
Region: North Africa
Tags: Limited-time | Multi-product Campaign | Ramadan Campaign
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