Event’s organizers Egypt Calendar, appears for the first time on the roads of Cairo to present French Montana’s first concert in Egypt with new Out-Of-Home campaign. The visuals feature the Moroccan-American singer, rapper French Montana; the ad copy informs that the live concert will be on the 12th of April at Dandy Mega Mall, and the bottom space is reserved for the sponsors. The campaign is seen since the first week of April, using uni-poles on selected locations in Greater Cairo.
