Global mobile brand OPPO returns to the streets of Cairo and Alexandria with a new OOH campaign to launch their latest mobile device OPPO F11 Pro.
As the global sponsor of Marvel’s upcoming movie, the visuals feature Marvel heroes “The Avengers” just in time to support Avengers: Endgame. They also present two Egyptians celebrities, rapper Zap Tharwat and actress Huda El Mufti enjoying the device – their photos in the ads were actually taken with OPPO’s stunning 48MP camera in Ultra Night Mode. Introducing exciting features, the ads show the panoramic screen of the device, a rising camera that is symmetrical to give the user a natural selfie and the device availability in OPPO’s signature gradient colors (thunder black and aurora green).
For the first time, OPPO uses Arabic to connect with their Egyptian customers, with the slogan “نور حكاياتك بعيون جديدة" (enlighten your story with new eyes), as well as continuing in English with “brilliant portrait in low light”.
The campaign includes special die-cuts on double-decker poles that emphasize the slender contour of the phone and the innovative rising 48MP camera.
Launched at the beginning of April, the new OPPO F11 Pro can be seen on the highest-trafficked roads of Cairo and Alexandria, using uni-poles, double-decker poles, billboards and die-cuts.
Industry: Mobile Devices
Advertiser: OPPO Electronics Corp
OOH Size: Billboard | die-cut | Double-decker Pole | Uni-Pole | Gate | Serial
OOH Agency: OUTSITE OOH Media Agency
Region: North Africa
Tags: Product Launch | OPPO F11 Pro | Avengers: Endgame | Zap Tharwat | Huda El Mufti | Marvel Studios
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