Regional telecommunication provider Etisalat by e& (previously Etisalat Group) upgrades their OOH campaign to announce the new Super Connect bundle where you can enjoy internet bundles by minutes instead of MBs. The visuals feature the three faces of this campaign; Egyptian goalkeeper Essam El Hadary, Egyptian footballer Sayed Moawad and Egyptian actor Mohamed Tharwat. The ad copy informs that it is the “easiest and fastest internet in Egypt” while introducing the concept of the bundle which is “internet bundles by minutes”, it also uses Etisalat’s tagline “The best operator in Egypt”. Starting during the first week of April with small OOH format, the campaign is now seen on uni-poles and double-decker poles on different locations across Greater Egypt
