After Uber acquisition, the transportation mobile app Careem launches a new OOH campaign to promote Careem Wallet and new Rides Packages that prove they’re still competitive.
Using their branded green background for the three different messages; in the first message, the ad copy shares the same slogan as Swvl’s “don’t worry about your trip” “you’re with Careem” to reassure and communicate with a wider audience from different classes and offer them comfortable rides with Careem cars for lower prices. Parallel, the campaign also promotes Careem Wallet, and tells the viewers “don’t worry about the change”. With the aim of reinforcing their customer experience, the campaign also informs the audience “Don’t hold a grudge, you’re with Careem”, with the call center working 24/7.
The campaign appeared during the first week of April, using uni-poles, double-decker poles, bridge billboards, mega-signs and flags on several locations across Greater Cairo.
Industry: Mobile Apps | Transportation
Advertiser: Careem Egypt
OOH Size: Billboard | Flag | Mega-Sign | Uni-Pole | Double-decker Pole
Region: North Africa
Tags: Special Promotion
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