The Japanese multinational automotive manufacturer Toyota returns to the billboards of Cairo with a new OOH campaign, promoting the latest model of the Toyota C-HR.
Using a combination of red and blue neon lights as a significant of fire and ice, the lights reflect on the car model showing its striking design. The ad copy uses the same slogan of the previous campaign for the same model “the city is your play-ground”, emphasizing its driving pleasure and safety. The campaign connects with audiences through the slogan, and smartly proves the brand positioning without the need of the dealer’s contact details.
The campaign appeared on the first weekend of April, and is seen on uni-poles and billboards in several locations across Greater Cairo, with strategic combinations that make the brand stand out from competitors’ OOH campaigns.
Advertiser: Toyota Egypt
OOH Size: Billboard | Large uni-pole | Serial
OOH Agency: OUTSITE OOH Media Agency | PETRA outdoor agency
Region: North Africa
Tags: Global Brand | Product Launch | C-HR
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