Egyptian dairy producer Arab Dairy promotes one of their products Panda Cheese with a new OOH campaign. The visuals feature white cheese products, the packaging is displayed with different colors to present different flavors. The ad copy informs the viewers with the product’s slogan and orders them “don’t say no to happiness”, the bottom space is reserved for their social media accounts and website. The campaign appeared during the last weekend of March, and is seen on uni-poles, billboards and double-decker poles in selected locations across Greater Cairo.
