Vodafone continues to celebrate its 20th anniversary in Egypt, and promotes their famous plan Kart El Korot “the card of the cards” with a new OOH campaign.
Featuring the iconic character El Mared (the Genie) next to the famous oriental band Oka wi Ortega; as they are the face of this plan. The ad copy informs the viewers about exciting offers and prizes. The campaign was launched just a few days after to their partnership with MasterCard campaign
It hit the roads during the last week of March, and can be seen on uni-poles, bridge billboards, T-poles and mega signs in different locations across Greater Cairo.
Advertiser: Vodafone Egypt
OOH Size: Billboard | Mega-Sign | T-pole
Tags: El Mared | Oka wi Ortega | The Genie
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