The Real Estate developer Aqar Masr, has upgraded their ongoing outdoor campaign promoting the houses of the project Anakaji. Using Nubian patterned backgrounds with a little harmony, the ad copy features the slogan of the campaign “Houses that look at the world” in an artistic white font, adding “new capital” below the name of the project with the hotline at the bottom for any inquiries. The upgrade started during the second week of March with uni-poles, double-decker poles, billboards and mega-signs in various locations across Greater Cairo.