Parallel to their ongoing campaign for Sokhna project Ein Hills, El Shahawi has restarted the promotion of Sahel’s project Pali with a more discreet OOH campaign that announces the launch of Phase 2.

With visuals of varied water sports at bird’s eye that fully transmit the width and breadth of the Mediterranean Sea, the new campaign announces the launch of Phase 2 and also includes the logo of sister project Ein Hills, just as we’ve seen in the latest upgrade of the Sokhna project’s ongoing campaign.

The campaign was released during the second week of March with limited locations but has upgraded the visuals and extended in number of locations, replacing some of sister’s project double-decker poles, billboards, uni-poles, and mega signs across Greater Cairo.

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