With an air-tight OOH strategy, real estate developer El Shahawi Properties continues to promote their Sokhna project Ein Hills presenting new visuals in the campaign. The new images switch the clear skies for a rocky mountain that reinforces the concept of hilly landscapes and the ad copy promises viewers “Delivering 2019”. The developer has also opted to include the logo of their parallel vacation project in Sahel Pali, which has just returned to the billboards, with the aim of reinforcing their positioning among competitors. Upgraded during the first week of March, the campaign continues its stance on the same locations as last month with OOH types of large format like billboards, uni-poles and double-decker poles across the Greater Cairo.
