The International beverage brand 7up continues its OOH strategy with an upgraded campaign to reinforce the promotions that started during February. Using a mix of green and yellow backgrounds with special die-cuts and mock-ups, the brands announces the come-back of the iconic character Fido Dido, as well as some of the giveaways like t-shits and caps, the ads copy features the slogan of the campaign “Buy 4 and win” in a strong white font, adding that this offer is valid for a limited time only. Upgraded during the second week of March the campaign can be seen on uni-poles, billboards, double-decker poles, mega signs, T-Pole, light boxes, mock-ups and die-cuts on various locations across Greater Cairo.
