The International beverages brand 7up continues its OOH strategy with an upgraded campaign to reinforce the promotions that started during February.
Using a mix of green and yellow backgrounds with special die-cuts and mock-ups, the brands announces the come-back of the iconic character Fido Dido, as well as some of the giveaways like t-shits and caps, the ads copy features the slogan of the campaign “Buy 4 and win” in a strong white font, adding that this offer is valid for a limited time only.
Upgraded during the second week of March the campaign can be seen on uni-poles, billboards, double-decker poles, mega signs, T-Pole, light boxes, mock-ups and die-cuts on various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Billboard | die-cut | Double-decker Pole | Lightbox | Mega-Sign | Mock-up | T-pole
Region: North Africa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.