The online market place continues its promotional strategy on Cairo’s roads with yet another OOH campaign that replaced their previous campaign in the same locations.

Following their Valentine’s and end-of-February promotions, the e-commerce platform switches their focus to celebrate Mother’s Day with new and exciting discounts that will be enhanced for CIB card holders. A new slogan “A gift that will make her happy on her day” is seen in the ads.

The ads are seen on billboards, uni-poles gates, double-decker poles and mega signs that the brand has been using since February on the two busiest roads of Greater Cairo – October Bridge and Ring Road. switches to Mother’s Day to continue offers-00 switches to Mother’s Day to continue offers-00

The Art & Science of OOH

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