The online market place Souq.com continues its promotional strategy on Cairo’s roads with yet another OOH campaign that replaced their previous campaign in the same locations.
Following their Valentine’s and end-of-February promotions, the e-commerce platform switches their focus to celebrate Mother’s Day with new and exciting discounts that will be enhanced for CIB card holders. A new slogan “A gift that will make her happy on her day” is seen in the ads.
The ads are seen on billboards, uni-poles gates, double-decker poles and mega signs that the brand has been using since February on the two busiest roads of Greater Cairo – October Bridge and Ring Road.
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Mother's Day Campaign | Special Promotion
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