MNHD (Madinet Nasr for Housing and Development) launches a new OOH campaign to introduce Cobalt Business District at Taj City for companies and organizations. Using monochromatic colors, the campaign focuses on the blue color. It displays elegant and modern buildings that seem to be close to one another to promote the concept of centrality. The ads use large and medium-sized bold fonts. The bottom space features the logo, hotline number, and website. Launched during the first week of March, the campaign uses uni-pole gates, mega-signs, double-decker poles, and billboards.
