The Emirati business tycoon Al Futtaim has started to promote the home improvement franchise “Homeworks” with their first OOH campaign since the store opened its doors at CFCM last year.

Using Mother’s Day as the occasion, the campaign offers “The Strongest Mother’s Day promotions” over images of varied home appliances, while the brand’s regular slogan invites viewers to “Make your home better with your own hand”.

Released at the beginning of March, the campaign can be seen on a couple of double-decker poles in October Bridge and the Ring Road.

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