Jumia celebrates Mother’s Day with special promotions

International online portal Jumia has launched a new Out-Of-Home campaign to celebrate the Mother’s Day with special promotions.

Using multi-artwork patterned backgrounds as the show-case for devices and appliances from leading brands like Samsung, El Araby and Orange, the ads offers viewers “شكرا ست الحبايب. هدية تفرحها”, adding “The best Mother’s Day gifts with discounts up to 15%”, along the price of some items before and after the discounts.

The campaign was first seen at the beginning of March with uni-poles and double-decker poles on selected locations across Greater Cairo.