Steel manufacturer El Garhy has brought a twist to their OOH presence, relocating their ads and creating new serials that have not gone unnoticed by the Egyptian audience. Keeping the artwork of their original branding campaign from June, the campaign has shifted to new locations in different districts of Greater Cairo and intensified the type of outdoor media with Serials and Digital Screens. Along with uni-poles, double-decker poles, light boxes, and flags, the campaign spreads succinctly across the city.
