As a progression to their February OOH campaign, baked goods brand Brunch has upgraded the ongoing promotion with new visuals that include a wider variety of products. With new color, patterned backgrounds, the new ads offer viewers “a taste beyond the logic”, along with images of the products. Every ad also repeats the previous campaign tagline “full of stuffing” at the bottom. Starting at the beginning of March, the campaign uses a variety of OOH types and sizes on the main roads of Greater Cairo.