The roads of Greater Cairo are host this month to a new OOH campaign from chocolate brand Kit Kat, one of Nestle group’s best-selling confectionery bites.
Using the brand’s red color in the backgrounds, the ads invite viewers to “Take an extra-ordinary break”, with visuals that present the latest flavor varieties of the chocolate snack bars, with visual branding that matches each flavor to a differentiated color.
Released at the beginning of March, the campaign can be seen on mega signs and uni-poles on selected locations of Greater Cairo.
Industry: Food & Beverages
Advertiser: Nestlé Egypt
Region: North Africa
Tags: Confectionery | Product Launch
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