New branding campaign from SODIC on Cairo billboards

Egyptian developer SODIC has reappeared on the city roads with a new branding outdoor campaign full of colorful, wistful ads. 

The visuals use cutouts of the slogan “So SODIC” over clear sea waters or open skies at dusk and dawn, with the inside images representing different residential, commercial and vacation projects of the developer.

Starting during the first week of March, the campaign can be seen on OOH types of large format on the strategic districts favored by the brand across Greater Cairo.