While the impression of their February outdoor branding campaign still resonates among audiences, real estate developer Orascom is using the momentum to announce its new project “O West”.

With conceptual designs that focus on elements of home interiors as well as urban planning, the developer presents their “New Town”, which seems to be a new residential project. The visuals present the project’s branding matching the name of the new development with the “O” of Orascom, thus building a timeline of easy recognition for potential customers.

The new ads hit the roads during the last days of February and can be seen on uni-poles, billboards, mega signs and serial combinations on the highest-trafficked roads of Greater Cairo.

Orascom announces “O West”-00
Orascom announces “O West”-00

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