While the impression of their February outdoor branding campaign still resonates among audiences, real estate developer Orascom is using the momentum to announce its new project “O West”.
With conceptual designs that focus on elements of home interiors as well as urban planning, the developer presents their “New Town”, which seems to be a new residential project. The visuals present the project’s branding matching the name of the new development with the “O” of Orascom, thus building a timeline of easy recognition for potential customers.
The new ads hit the roads during the last days of February and can be seen on uni-poles, billboards, mega signs and serial combinations on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: O West
Advertiser: Orascom Development
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Product Launch
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.