Following their recent launch at the end of January, El Asreya has started to evolve their campaign for BOHO with new visuals after mid-February.

The new ads continue the same visual style with new designs, but now inform viewers of the project’s location – clever move if the developer plans to sell the home units. The bohemian style is now encompassed by the slogan “Vibrant life”, and continues to use OOH types of large format, such as uni-poles, mega signs and double-deckers, on the main roads of Greater Cairo.

After only 3 weeks, El Asreya upgrades Boho’s OOH campaign-00
After only 3 weeks, El Asreya upgrades Boho’s OOH campaign-00

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