El Attal reveals their first “compoundhood”

Continuing with their interesting OOH strategy, developer El Attal has upgraded their campaign once again to finally reveal Park Lane, their upcoming residential project in New Capital.

Linking via visuals and design style to the former teaser message of “the world’s first compoundhood” and previous branding campaign, the real estate company presents their new project under the name of Park Lane. The ads use the typical images of modern apartment buildings, common central areas and luxurious terraces along the slogan “A new culture is born”.

The reveal has hit the roads during the last week of February and substitutes the previous campaign in the same locations of Greater Cairo.