Unilever’s leading tea brand Lipton has returned to the roads of Greater Cairo to promote their “Extra Strong Tea Bags”.
If two years ago the brand raised awareness about their “soft taste”, this time their campaign – which runs parallel to their new TV commercial, focuses on the “Extra Strong Tea Bags” and invites audiences to “A cup of tea for a perfect start”.
Starting after mid-February with slow gradual installation, the campaign uses a myriad of background designs on uni-poles, mega signs and double-decker poles on various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Unilever Mashreq
OOH Size: Large uni-pole
Region: North Africa
Tags: Extra Strong Tea Bags
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