Exactly one year after their last OOH branding campaign, developer OUD – part of Oriental Weavers Group, has reignited brand positioning with a new outdoor campaign that targets a wider set of goals.
Parallel to the promotion of latest vacation project Oriental Coast in Marsa Alam, the Egyptian developer has also included in this campaign their residential compound Heliopolis Hills in Obour City and their industrial project OIC in Sokhna. All this encompassed with branding ads that inform viewers of “More than 25 projects in 25 years”.
The campaign can be seen on Mega signs, billboards and uni-poles on selected locations of Cairo.
[AD] Oriental Weavers Group... At Orientals for Urban Development (OUD), we believe there are no limits to excellence and innovation. Year on year, we take huge leaps to leave a significant mark in the market and anchor our positioning as Egypt’s leading real estate developer. We’re on a mission to make a real difference in the real estate industry through our expertise and deep knowledge of this market. With a vision to develop inspiring communities that bring people together, we started our 25th year by adopting new strategies that are built on the futuristic needs of our people, without compromising on quality or value. Our guiding principles and values honour our commitments and are at the core of every community we develop, and every product and service that we provide.
For more information, we are happy to talk http://oud-egypt.com/request-a-call/
Industry: Real Estate
OOH Size: Large uni-pole | Mega-Sign
OOH Agency: OUTSITE OOH Media Agency | ART Line Outdoor Advertising
Region: North Africa
Tags: Branding Campaign | Heliopolis Hills | Oriental Weavers Group | Oriental Coast | OIC
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