Exactly one year after their last OOH branding campaign, developer OUD – part of Oriental Weavers group, has reignited brand positioning with a new outdoor campaign that targets a wider set of goals.
Parallel to the promotion of latest vacation project Oriental Coast in Marsa Alam, the Egyptian developer has also included in this campaign their residential compound Heliopolis Hills in Obour City and their industrial project OIC in Sokhna. All this encompassed with branding ads that inform viewers of “More than 25 projects in 25 years”.
The campaign can be seen on Mega signs, billboards and uni-poles on selected locations of Cairo.
Industry: Real Estate
OOH Size: Large uni-pole | Mega-Sign
OOH Agency: OUTSITE OOH Media Agency | ART Line Outdoor Advertising
Region: North Africa
Tags: Branding Campaign | Heliopolis Hills | Oriental Weavers Group | Oriental Coast | OIC
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