As the next step to their comprehensive outdoor branding campaign from January, real estate company El Attal has upgraded their ongoing strategy with new visuals and an exciting teaser message.
Keeping some ads with the previous slogan “A vision powered by heritage” for audiences to make the connection, the new upgrade presents to audiences “the world’s first compoundhood” and urges viewers with the CTA (Call-To-Action) “Be the first to know” along the developer’s hotline.
The upgrade appeared during the second week of February, repeating the OOH locations and mix of OOH sizes from the previous campaign on the roads of Greater Cairo.
Industry: Real Estate
Brand: El Attal Holding
Advertiser: El Attal Holding
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega-Sign | Serial
Region: North Africa
Tags: Branding Campaign | Campaign Upgrade | Teaser Campaign
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