As the next step to their comprehensive outdoor branding campaign from January, real estate company El Attal has upgraded their ongoing strategy with new visuals and an exciting teaser message.

Keeping some ads with the previous slogan “A vision powered by heritage” for audiences to make the connection, the new upgrade presents to audiences “the world’s first compoundhood” and urges viewers with the CTA (Call-To-Action) “Be the first to know” along the developer’s hotline.

The upgrade appeared during the second week of February, repeating the OOH locations and mix of OOH sizes from the previous campaign on the roads of Greater Cairo.   

El Attal upgrades OOH with new visuals and teaser message-00
El Attal upgrades OOH with new visuals and teaser message-00

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