Automotive Egyptian group Kasrawy can be seen for the second time this summer with an outdoor media campaign on the roads of Greater Cairo.
On this occasion, the Egyptian specialist dealer announces the launch of a new model from Jac, one of the Asian brands that Kasrawy represents in the Egyptian market with exclusive rights. The ads showcase the new model Jac S3 with Egyptian actor and singer Ahmed Fahmi as brand ambassador. With varied photos as background and the slogan “A car on the way to become a star”, the ad copy informs of the car guarantee of 5 years while the brand ambassador poses nonchalantly.
The new campaign for Jac S3 uses uni-poles, double-decker poles, lightboxes. Though limited in reach, the ads have been strategically located across several districts of the city while the roads of the North Coast host the brand’s campaign for Jac S2.
Industry: Automotive
Brand: JAC Motors
Advertiser: Kasrawy Group
OOH Size: Lightbox | Uni-Pole | Double-decker Pole
Country: Egypt
Region: North Africa
Tags: Ahmed Fahmi | Jac S2 | Jac S3 | Multi-Channel Campaign | North Africa | North Coast | Product Launch | Regular Advertiser | North Africa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.