Automotive Egyptian group Kasrawy can be seen for the second time this summer with an outdoor media campaign on the roads of Greater Cairo. On this occasion, the Egyptian specialist dealer announces the launch of a new model from Jac, one of the Asian brands that Kasrawy represents in the Egyptian market with exclusive rights. The ads showcase the new model Jac S3 with Egyptian actor and singer Ahmed Fahmi as brand ambassador. With varied photos as background and the slogan “A car on the way to become a star”, the ad copy informs of the car guarantee of 5 years while the brand ambassador poses nonchalantly. The new campaign for Jac S3 uses uni-poles, double-decker poles, lightboxes. Though limited in reach, the ads have been strategically located across several districts of the city while the roads of the North Coast host the brand’s campaign for Jac S2.
