Automotive dealer EIM has launched a new outdoor campaign to present the upgraded Renault Duster for 2019.
Repeating the same strategy as last June, this year’s campaign uses more daring visuals and the slogan “Don’t overthink”, with a mix of English and Arabic messages that inform viewers of the car model and price for the Egyptian market.
The campaign was released before mid-February with uni-poles, billboards and mega-signs on various locations across Greater Cairo.
Advertiser: EIM Egyptian International Motors
OOH Size: Billboard | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Renault Duster | Motor Vehicles
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