The mobile app for foodservice delivery Glovo continues on the roads of Greater Cairo with more special promotions.
Using the same branded yellow and white backgrounds from past campaigns, the Spanish mobile app started the month offering a new exclusive promotion from American QSR McDonald’s, with ad copy that informs viewers of the price and meal components under the slogan “Only from Glovo”.
After mid-February, new ads of similar design have appeared to offer exclusive discounts at coffee franchise Cilantro, using the same design and related messaging.
The campaign consists of mega signs and billboards and can be spotted in selected roads of Greater Cairo.
Industry: Mobile Apps | Foodservice
Advertiser: Glovo Egypt
OOH Size: Billboard | Mega-Sign
Region: North Africa
Tags: McDonald’s | Special Promotion | Cilantro
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