A new outdoor campaign reveals the partnership that has been forged between two leading brands in the Egyptian market – Etisalat and Coca-Cola.
Borrowing a couple of phrases from the soundtrack of Kaboria, one of Egypt’s cinema classics, the brands offer a combined promotion of cash from Coca-Colaand free minutes from Etisalat. Photos of actor Mohamed Ramadan drinking Coca-Cola and using his mobile phone alternate over bottle-green and burgundy backgrounds – his new looks won’t go unnoticed! The ads also include a third partner in the promotion and that is Fawry, the Egyptian pioneering E-Payment platform from where winners can retrieve their prizes.
This new campaign seems strong enough to stand up to similar strategies, such as the partnership between Vodafone and Pepsi, and can be seen on Large and X-Large uni-poles, Chassis, T-poles, Double-decker poles, and Gates across the Greater Cairo.
Industry: Communication | Food & Beverages
Brand: Coca-Cola | Etisalat
Advertiser: Coca-Cola Egypt | Etisalat Misr
OOH Size: Gate | T-pole | Uni-Pole | Large uni-pole | Double-Decker | Chassis
Region: North Africa
Tags: Joint Campaign | Kaboria | Multi-brand campaign | North Africa | Regular Advertiser | North Africa
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