Dairy producer Danone has reignited the promotion of their yoghurt drink “DanUp” with a new outdoor campaign that adds color and graffiti designs to the roads of Greater Cairo.
Continuing with the youth style of their previous campaign last summer, the visuals catch viewers’ attention with the variety of flavors and ad copy that focuses on the new limited edition Caramel Cheese Cake and the campaign’s slogan “Good is cool”.
The campaign appeared at the beginning of February with a variety of OOH types and sizes in several districts of Greater Cairo.
Industry: Food & Beverages
Advertiser: Danone Egypt
OOH Size: Billboard | Double-decker Pole | Mega Sign | T-pole
Region: North Africa
Tags: Limited Edition | Product Launch
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