City Edge promises “another level of greenery” at Etapa

Real estate company City Edge has upgraded their ongoing Out-Of-Home campaign for residential project Etapa.

Evolving from the original slogan of “Urban nature”, the new ad copy promises viewers “Another level of greenery”, encompassed by lavish nature visuals in varied monochromatic backgrounds, as well as the first images of the project’s home units under the message “Another level of scenery”.

The new ads started to spread during the first days of February, using uni-poles, double-decker poles, mega signs, and billboards on the highest-trafficked spots of Greater Cairo.