The German CG brand Henkel is back on the roads of Greater Cairo with a new Out-Of-Home campaign that presents the all new Persil Premium.

Using dark green backgrounds and yellow copy to match the branding guidelines of the detergent brand, the ads display the new Persil Premium bottle, under the slogan “Persil Premium, New Age of Cleanliness”, as well as the additional emphasis “Best Persil Ever”.

The campaign started at the beginning of February and uses large uni-poles, lightboxes and flags on selected districts of Cairo.

Henkel launches Persil Premium with OOH campaign-00
Henkel launches Persil Premium with OOH campaign-00

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