The German CG brand Henkel is back on the roads of Greater Cairo with a new Out-Of-Home campaign that presents the all new Persil Premium.
Using dark green backgrounds and yellow copy to match the branding guidelines of the detergent brand, the ads display the new Persil Premium bottle, under the slogan “Persil Premium, New Age of Cleanliness”, as well as the additional emphasis “Best Persil Ever”.
The campaign started at the beginning of February and uses large uni-poles, lightboxes and flags on selected districts of Cairo.
Industry: Home Care Products
OOH Size: Flag | Large uni-pole | Lightbox | Billboard | Gate | Mega Sign
Region: North Africa
Tags: Global Brand | Product Launch | Persil Premium
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.