Regional online portal Souq.com has returned to the roads of Greater Cairo to promote their special offers for Valentine’s Day. Using monochromatic pink backgrounds, the ads display different sets of gift ideas with varied prices to suit every pocket, with the luring marketing expression “less than” to lure even the undecided customers. Under the overreaching slogan “Express Your Love”, the gift ideas include the typical stereotyped offers for the day, such as teddy bears, ladies’ accessories and perfumes, and electronic devices. The campaign was released during the second week of February on the favorite locations of the brand, including their usual serial combinations on October Bridge and the Ring Road.
