Skittles decorates Cairo roads with their rainbow

The American global manufacturer of confectionery Mars has launched a new OOH campaign to promote their fruit-flavored candy brand Skittles. 

With red-branded backgrounds that catch viewers’ attention with the brand’s ever-popular rainbow, the ads showcase a packet of the candy with the slogan “See Skittles, Taste Skittles” and additional copy that informs audiences of the new packaging size and price for the Egyptian market.

The campaign started during the first week of February with both, small and large format OOH types across Greater Cairo.