After a short break from the roads, Skoda has resumed their OOH strategy by launching a new Out-Of-Home campaign that presents in the Egyptian market the new models of Octavia and Kodiaq for 2019. Using the slogan “Logic says Skoda”, the ads deploy different backgrounds to stage each car model separately, with Skoda Octavia being promoted as “with new price”, while the all-new Kodiaq is advertised as “A New Species of SUV”. The campaign started at the beginning of February with large uni-poles, double-decker poles and gate combinations on various roads of Greater Cairo.
