Egyptian provider of snacks and baked goods Brunch has released their first Out-Of-Home campaign to announce the launch of the new “Brunchwich Sandwich” for their Egyptian customers.

With ads that display a comprehensive variety of sweet and savory sandwiches, the slogan promises viewers “Sandwich full of stuffing” in a huge white font, along the name and logo of the brand at the right top.

Starting during the first week of February, the campaign uses large format OOH types such as billboards, uni-poles and double-decker poles on the highest-trafficked roads of Greater Cairo.

Brunch presents lots of new packed sandwiches-00
Brunch presents lots of new packed sandwiches-00

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