Following their strategic repositioning on the roads of Greater Cairo, QSR burger McDonald’s has started a new OOH campaign with the new “McSave” promotions scheme.

With a modern block design in the ads, the campaign gets the attention of viewers with its colorful display of the products. Ad copy is simplified to the slogan “McSave, you will save”, with ad copy that informs of the promotional prices of all the products on display.

Starting during the second week of February, the campaign can be seen on large uni-poles, lightboxes and flags in various districts of Greater Cairo.

McDonald’s introduces “McSave” in Egypt-00
McDonald’s introduces “McSave” in Egypt-00

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

OOH Size: Flag | Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

Tags: Special Promotion | McSave

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